Social Commerce 101: EdgeRank and How It Affects Your Social Media

In a world where Social Media dominates, it’s always good to have a leg up on the competition, and research how to effectively use your resources at hand.

What is social commerce? Social commerce is the interactivity a person has within their particular social media network and learning how to use that to sell a product or service. What is social commerce and it’s impact on social media? With Facebook, it’s all about sharing good content on your page. With things such as the share or like button, it’s like how Google uses SEO tactics to help build awareness. Often times when people see this sort of activity on the homepage of their site, they are liable to click on the link based off of curiosity. If the information is valuable enough, they may go back and buy the product or service. Social commerce is the way of the future, and different outlets like Facebook, Twitter, and LinkedIn have their own version of this particular tactic.

More in particular to Facebook is the EdgeRank. It’s almost like Google uses a PageRank method. EdgeRank actually measures the general activity of your Facebook. This constitutes for sharing your links, how active you are on your site, as well as how many people like the stuff you post. A good way to actual sustain solid EdgeRank is finding ways to keep these particular topics on the forefront. When you provide valuable information, there’s a chance that a number of people will like that topic. It’s almost like if you built a website with solid SEO. Topics garner a good ranking on the first page of Google, and many people flock. The flip side for Facebook is that your post whether it’s a status, video, image, or audio clip becomes a top story. When you constantly engage with your audience, you’ll build your rank even further by tagging, commenting, posting, linking, and even sharing your own links or those of your Facebook friends.

The same effect would go for Twitter because you gain followers through useful information. People are liable to retweet (which is like sharing on Facebook) the information you post. This has a profound affect on your social media because these followers or friends become prospects for when you do post something that a product or service. You’ve already established the fact that you present value, so you’ll have more buyers at hand to purchase your products.