Social Networking: Facebook – Adding Friends

Facebook For Internet Marketing Newbies!

My first tip for you is to use a separate Facebook account for running your business. Whilst it’s nice to show everyone you have a human side, like to have fun and indulge in a bit of banter, it’s for the best to maintain a professional approach to your marketing. You don’t have to be a marketing robot but people who are interested in your business will be more likely to respond to something you’ve posted relating to internet marketing rather than a post about taking your dog for a walk!

My second tip is to use a good picture for your profile and use your real name. You can go for the standard business attire like a suit or something smart casual. Either way, looking professional is a good idea. There’s nothing overly wrong with looking like you’re having fun but pulling a stupid face or holding a can of beer could possibly give people a different impression to the one you’re trying to make. Also, focus on your face and make sure it’s clear to see. People always like to put faces to names and vice versa.

Adding Friends

To build up relationships and help put your name out there look to add around 25 targeted friends per day. ‘Targeted’ means relevant to you and your business. You’re wasting your time if you add somebody who has no interest in what you do. Find people interested in Internet Marketing. Search through group pages on ‘Making Money Online’ etc because these are the people that have an active interest in what you do and a friendship will be formed easily.

Because you’ll start your account with zero friends you need to make sure you don’t look like somebody who randomly adds because Facebook frowns upon that and could ban you. To start with add people you already know within the industry (your mentor etc) and then go for the people who they are already friends with. These people will see you know the said person and will almost certainly accept your request.

DO NOT ADD 25 IN A ROW!

Spread out these requests through out the day as Facebook will cotton on to your multiple adds and ask you not to send the request if you don’t know the person. You’ll end up with warnings and possibly a ban. 25 per day, week in week out is perfectly safe. You’ll soon notice that once you’ve built up a friend list of over 500 people, you’ll end up getting more and more requests from like-minded people and your list will explode.

I have over 2,200 friends. When I first started I was adding 25 a day and hitting my targets. Within a couple of months people were adding me. Sometimes I would log in after a couple of days of not checking my adds and have 50 plus requests. One time, after a mini-holiday I came back to 78 requests!

Tip:

To begin with put a nice message in with your request to each person. Something like “Hi, I’ve seen your profile and think it would be great if you would accept my friend request. I’m looking to meet and network with like-minded people to share values and opinions. Thanks.” Anything like this will do, although most people understand that gaining a friend is always worthwhile for many reasons so I’ve personally found that after you’ve built up a decent friend list a simple add will do just fine.

Stay tuned for more Facebook tips…

Comprehending Social Commerce

Social commerce is extremely influential in today’s market and internet base. Sites that combine shopping and social networking have become so popular and influential in the lives of the public. Social commerce can be defined as the utilization of user assistance and communications to aid in the selling of products and services. In a much simpler explanation, social commerce is basically the combination of social media and social networking sites to assist those in the awareness of their choices and collection of information. An example of the combination is Pinterest, a site where friends can share their choices of food, clothing, exercise tips, dream weddings, decorations, and much more.

It is an understatement to say that the number of people that act as influencers has grown exponentially. Each person relies on a friend or family member for their opinion and assurance on an item. The influence of an individual does vary based on their network. A person’s network depends on its extensiveness, level of expertise, credibility, and intensification. All of these factors need to be taken into consideration when understanding social influence. But, in the long run each person looks to another for approval regarding their social commerce choice.

Social commerce involves so many solutions that it is difficult to target them all. But, the most obvious ones need to be targeted and analyzed. First and foremost, social shopping is a solution to social commerce. The idea of social shopping involves a few people or a group of people shopping online together. The group can generate opinions on their options, needs, and wants. The group buying experience makes it that much more enjoyable for those involved.

Sites that offer ratings, reviews, or a forum are allowing those individuals to express their comments and share the information. This feature offers the audience to rate the services and to share reviews. This spikes group involvement to a whole other level. Social media optimization is also used to an advantage. Search engine optimization, link building, different feeds, and news feeds are all used in social media optimization to drive traffic to a sales location. All of these tactics are ultimately for the engagement of the audience and their sales purposes. It has become very beneficial for the internet and those sites that implement this tool.

Choosing a social commerce platform for your brand to use involves a few techniques that need to be considered. Look at your goals and review what kind of outcome you want for your business. Review the flaws in gaining more customers and keeping your current customers interested and see where that can be fixed. Analyze the factors that are the most important to the consumers and take those into consideration when choosing the right platform. You can also improve social commerce and engage your audience through effective web video from the best video production company. The social commerce platform that you choose needs to be able to translate the most important information regarding the product and its characteristics. Take all of these things into consideration when choosing a social commerce platform. Engage your audience members and drive the interactions.

The Four Areas of Social Commerce

What we’ve learned from two years of social commerce research is that if an insight is useful in one area of social commerce, it’s also usually useful and applicable in another.

That’s what the Internet is for. So a word of warning, if you are looking for a guide to select or deploy this or that social commerce application or technology-this is not where you’ll find it. Instead, this article is written to provide you with a set of insight-led guiding principles to help you unlock the sales potential of social media today and tomorrow-whatever the technology deployed. We’ve looked at what are working and what isn’t and used insights from sales psychology and social psychology to explain it, most notably drawing on the work of Dr. Robert Cialdini, a specialist in both fields. If you are familiar with Cialdini’s research, you’ll see that we are greatly indebted to his work.

SAY HELLO TO THE SOLOMO SHOPPER

Although the 20 secrets revealed in the social commerce are diverse and eclectic, two major themes emerge when they are viewed together. The first is that social commerce tends to work best when you are selling to a new breed of consumer-the “SOLOMO consumer,” i.e., people who shop smart with

1. SOcial
2. LOcation-aware
3. MObile technology

Consider the following:

Social:

23 percent: Online time people spend with social media-social networking is now the #1 online activities

86 percent: People who consult online reviews before buying; 90 percent trust the reviews they read

42 percent: Proportion of U.S. online adults who follow a retailer via Twitter, Facebook, YouTube or blog

6: The average number of brands or businesses people follow in social media

56 percent: Facebook users who have clicked through to a retailer website from a Facebook post

28 percent: Facebook users who have purchased something online via a link on Facebook

35 percent: People who would buy products on Facebook;

32 percent would do so as of Twitter

25 percent: Google searches done on the YouTube video sharing site; YouTube is the world’s second largest search engine

52 percent: People who share deals from local deal sites such as Groupon and LivingSocial

50 percent+: People more likely to buy from businesses they follow in social media

53 percent: People on Twitter who recommend companies and/or products in their Tweets

12: Degree of trust people have in shared consumers reviews compared to business-communicated information

90 percent: People trusting recommendations from people they know; 70 percent trust opinions of unknown users

Local:

300 percent: User growth of location-based services in 2010-services that have evolved from games to include deals, recommendations, and reviews

95 percent: Mobile users using their mobile devices to find local information; 88 percent take action based
on that information

70 percent: Online mobile users who use their mobile devices to help shopping in-store

47 percent: People who access customer reviews in-store via mobile devices

86 percent: People using the web to find local businesses: 20 percent+ of all Google searches have a local intent

78 percent: Mobile users who have purchased from a local deals site

76 percent: Smartphone owners who have made an in-store purchase based on information accessed from their phone

49 percent: Smartphone users who use their phones to get local promotions and coupons

45 percent: Online European consumers who have researched a product online and then bought it in a shop