Social Network – Facebook Marketing

It’s 2017 and Facebook is still the largest social network on the planet. With over 1.2 billion active users, out of which almost 65% log in daily to this gigantic platform, Facebook was not at all famous back when it launched. A decade ago, there were no more than a few million people using Mark Zuckerberg’s experiment of a social network. A decade ago, nobody expected Facebook to be a global success.

Is something going to stop it from growing at an even faster rate? With the momentum Facebook has been having over the last 5 years, do you think anything will stop it? The shocking answer is “almost definitely no”, because Facebook is here to stay. Any social network or online platform with a user base that large will probably never go down, but simply adapt, instead.

Most digital marketers use Facebook to promote their products to the massive audience, and there’s no better place to advertise than Facebook, because everyone’s ideal market is using it 24/7. But you may wonder – how can one target Facebook users with marketing?

One of the best things about Facebook advertising is that their official advertising platform allows you focus on exactly who you are looking for by age, location, gender, interests, and so much more! The basics of Facebook marketing are very simple, and I’ve been following advice from an expert on Facebook marketing online to bring you the basics of how taking advantage of Facebook.

With 13 being the minimum age requirement for Facebook, almost all age groups use it. There is no official publicly available data by Facebook about their most active age groups, but dozens of researchers showed that the age group of 18-29 is the group you’ll stumble upon the most. Accordingly, people 65 and older barely show interest in using it frequently.

What are the best forms of advertising?

* Page-based ads

Unlike profiles, Facebook pages are your gateway to advertising. They are very similar to profiles, but their purpose is for businesses, organizations, and public figures. Facebook users Like a page, and from that point, they begin following a Page and all its public updates.

Pages are totally free and very straightforward when it comes to setting them up, but the tricky part is getting a good number of fans. That’s where the advertising part steps in.

With page-based ads, you can create Like campaigns or CTA campaigns that are perfect for showcasing an external website.

* Groups

Facebook groups are what forums should have been, and they are similar to Pages, with the addition being that anyone can post updates to a Group. You can create a group that relates to your industry or audience and start from there. Groups are free and without wasting money on ads, you can engage a lot of users in no time.

* Profile Photo – indirect advertising

Your profile photo is the placeholder for your logo. It’s that simple. When it comes to the Cover Image, it’s a different story, because you’re the one who has to decide what goes here. Some use imaginary mascots, others showcase discounts or even their own employees. Fancy artwork with a flat design is always a great option, though.

* The “About” section

It’s a short pitch that can make or break your Facebook marketing campaign. This goes right below your business’ logo / profile picture, and this is where you get to tell the wide Facebook community what you’re about.

All you have to do to succeed is to keep it friendly and informal, because nothing beats a casual tone.

Conclusion

Facebook is more than just a powerful social network. It’s flexible, and no matter what your niche is, you can enjoy enough varieties of marketing options. With them, you can tailor your marketing efforts to fit all your company’s needs.

Of course it takes time to learn all of Facebook’s wide features, but believe me, once you get through them all, it will be so worth it! You want to make sure you embrace the constant growth that Facebook is having, and then work on social media marketing.

Social Networking: Facebook – Get Involved

Start Putting Yourself Out There!

OK, you will more than likely be wondering to yourself what to next. You’ve got a Facebook account for your business, you’re adding friends (most of whom you don’t know) and people are adding you. What you need to do is GET INVOLVED!

The most inspirational entrepreneurs that I follow are the HARDEST WORKING! They are forever commenting on people’s status updates, posting on each other’s walls, uploading links to blogs, videos, podcasts etc to offer TRUE VALUE to the community as well as potential customers. They GET INVOLVED and this is what gets them noticed by hundreds and thousands of Facebookers and helps BRAND THEMSELVES.

Tip 1:

LIKE people’s STATUS UPDATES. Don’t be a spammer and like everything because people will think you have nothing to offer or are not really interested. Scroll through the news feed and like the status updates that genuinely appeal to you. This way you can comment freely on this status and continue any possible conversations.

Tip 2:

READ, WATCH and LISTEN to people’s posts. Then COMMENT. Whether it be a blog, video or podcast, there’s a chance it will offer you great VALUE and an opportunity to learn new tricks of the trade. Even if it doesn’t offer anything your feedback will be greatly appreciated and it puts your name out there once again.

I will never forget the kind comments I’ve received in the past and out of my 2,300 friends I can name each and every one of these entrepreneurs. Now THAT’S NAME BRANDING for you! What I find as well, is that ever since these people left an impression on me I’m always looking out for their posts and have developed a decent friendship with all of them. We regularly converse and share ideas, which is great for business.

Tip 3:

WRITE INTERESTING STATUS UPDATES. If you write regular updates you’ll appear in people’s news feeds more often and are more likely to get likes and comments. Do your best to become familiar with everybody. Don’t just write boring, generic updates. Try to alternate between your business and interests. If EVERY status refers to your business you may come across as a bit spammy and forceful. Remember, you’re here to offer great VALUE and people like to know a little more about the person.

Like football? Throw in the odd update about your favourite team. I’ve met many fellow football fans and we have regular banter. Like music, movies, painting, technology etc – pop a status up about what interests you. You’ll soon get regular comments and learn more about your friends.

Thanks for reading – stay tuned for more tips…

Social Networking – New Revolution – How To Capitalize

Do you guys remember when the internet first started? If you were born before about 1985 you can remember back to the days of dial up internet and newsgroups. It seemed as if the world literally fell in love with plugging their phone cord into the wall and listening to the computer dialup to the internet. People built communities, newsgroups, forums, and chat rooms. The smart people were the ones who created all these mediums for people to communicate on. In a way, social networking started a long time ago.

Now, let’s fast forward to 2008. Social Networking has literally taken the world by storm. Everywhere you look people are trying to start the next MySpace, Google, or Facebook. Marketers, advertisers, businesses, and ordinary people are looking for ways to capitalize and make money on these social networking sites. These people see opportunity knocking on their door from social networking and want to be a part of the game. Then there is the 95% of others out there who sit back and wait for things to happen. These are the types of people who enjoy “playing it safe” their whole life. They like to watch as others go out on a limb and try something new.

Isn’t it time you join the new revolution of Social Networking? The industry is now a multi-billion dollar industry, it’s time for you to find your niche. You don’t necessarily have to create a social network, but you should at least take the initiative to learn more about these amazing networks that are literally taking over the internet. Who knows, maybe you’ll find a way to capitalize for your business, hobby, or trade.

Facebook is quickly becoming the world’s largest social network, with over 60 million people signed up. The number is growing exponentially on a daily basis and is really starting to get up there. With a social networking so large, you know Facebook had to come out with their own advertising platform. Of course they did, Facebook Ads, formally Facebook Fliers are getting a lot of attention around the Internet. Since Facebook started offering advertising solutions, it seems their way of providing value to the marketer has improved with every update. At first, they had a program called Facebook Fliers. The basic concept of Facebook Fliers was you paid for per thousand impressions. While this was a good concept, it didn’t work as well as it way supposed to. The current program being used is called Facebook Ads, which has the option of paying per click or per impression. The targeting, pricing, and setup seemed to improve with Facebooks newest creation. The general consensus found with everyone I have spoke to is they are experiencing much better results using CPC versus CPM. If you think about it, if your visitor actually takes the time to read your ad, and then click it, they have to be interested.

Join the revolution today and learn about social networking, Facebook ads, and how they can help you grow your business.