New Social Commerce Strategies From the Web’s Biggest Retailers

It is quite evident that many companies have a presence online these days. Many of these companies have websites that sell products that potential customers could otherwise get in their shops but despite this, they are able to buy directly on the site. With this being the case, it is important for one to get the best out of the whole internet process. With time, it is no longer enough for one to just have a website online, it is imperative that people seek alternative means that will drive traffic to their sites. Not so long ago, people would only rely on page ranks and article directories among others for the traffic. However, today, all that has changed. This does not mean that the old means of getting customers no longer work– they still have an impact, but to be able to get the best out of the Internet then it is imperative to invest more in social commerce.

The term social commerce emanates from the term social media. There are many types of social sites: Facebook, Twitter, LinkedIn chief among them. It is evident that many people today use social media in their day-to-day lives. When it began, it mainly focused on making communication easier. However, today, it is easy to see that many people use social media as a way to purchase things online; this is known as social commerce. There are many social commerce strategies that people have come up with. For instance, it is easy to see that companies have opened up pages on the social websites where customers are allowed to comment freely on the company’s products. This is definitely a very simple and easy way for the company to get reviews.

Apart from the reviews that they get, many companies get to use the social media to sell their products and even make people aware of their new products. Note that this is one of the greatest social commerce strategies because the companies do not spend any money to advertise their products. Moreover, with a large and relevant group of people subscribing as followers or fans, they are able to hold and even grow their clientele. Evidently, many companies today are using social media to help them with their day-to-day marketing. A lot of traffic today finds its way to the social sites and thus one has a good chance to get good traffic to their site by using this new channel.