Business Facebook Page Compared With Other Social Networks

Marketing a business takes time and hard work. It is through advertising in which businesses get their products seen and to reach their targeted audience. For years this was done, in a variety of different but similar ways for nearly all businesses.

In order for a business to be recognized, they often used adverts such as billboard posters, advertisement in a local newspaper, some on occasions, have used advertising on radio and T.V. Although these ways of marketing are still widely used for some advertising, more and more businesses today, are turning to social networking sites in order to advertise or promote a product. Social media is fast becoming the new trend in business marketing. With the options of reaching a wider audience faster, and achieving business goals more efficiently, it is no wonder this way of marketing appeals to many.

Facebook is within the top 3 most popular social networking sites used today. With over a billion users registered on Facebook, there is an endless stream of information, news and trends posted daily.

Fast becoming a favorite way in advertising. Facebook business pages are free to create but there is a small charge for promoting adverts. The option of creating a new profile specifically for your business Facebook account is available, or you can just log into a personal profile and create a Facebook business page.

So how does a business Facebook account fare against other social networking sites such as twitter and LinkedIn? For starters, Facebook is available in over 40 different languages whilst LinkedIn is only available in just over 3 languages.

With a Facebook business page in place, you are able to upload and share photos of products, or videos from other networks such as YouTube. There is no limit on written content per post. Posts can save you time as they can be written in advance and have the option of spacing them with as little as 10 minute intervals, this is an ideal way of keeping customers updated with news about products on a regular basis.

Twitter, on the other hand, limits the number of written content per post. Many businesses often choose to just add a link to another site when using twitter for promoting a business or product. Twitter is particularly popular amongst celebrities and for news links.

Facebook is a social networking site for all. Businesses, celebrities the general public can often be seen using Facebook. Unlike other social networks, Facebook also has instant messaging. This enables you to speak with clients more directly.

In having a Facebook business page you will target your chosen audience more effectively than any other social networking site. Whilst Facebook has a variety of users, LinkedIn is more professional based. This can aid in making contact with other businesses. Although you can, with a business Facebook account, add links to other social networking sites such as LinkedIn and Twitter. This will enable any contacts you have on other social networks to find you on Facebook.

Social Networks: Facebook for Business

The world of real estate prospecting has morphed into Facebook friend requests, tweets, chirps and fan pages. Instead of asking for your phone number to talk about your services, clients might instead request you as a LinkedIn connection or message you on Facebook to get updates on a transaction. Facebook is one of the largest social networking sites out there – and real estate agents shouldn’t ignore that fact. But you have to make your impact on social network meaningful and relevant to your target audience; you can’t post a bunch of listings and expect business to rain down on you like manna from heaven. Here are some tips to stand apart from the crowd on Facebook:

After you sign up

* Target your audience (past/current clients, other agents, niche businesses)
* Pay attention to what people are posting about
* Attract friends, followers, connections and subscribers
* Interact and engage with your friends and/or fans

Maximize your exposure

There are three types of accounts on Facebook: personal profiles, groups and business/fan pages. Also, you can place ads to targeted audiences in certain geographic areas for little cost.

Personal pages – Messages are limited to 20 recipients at a time with a personal page. There are strict rules about posting business information on a personal page.

Groups – Groups are set up for more personal interaction and are more directly connected to the people who administer them. Groups can be public or prviate.

Business/Fan pages – This is the ideal way to attract a public following. Here are some business page options:

Geographic area page.Create a page for your county or a specific neighborhood that is solely about that area and has no mention of your business. You’ll get fans instantly and people won’t feel pressured by seeing your business information on the page. Get people to interact on the page by holding photo contests, asking questions that elicit participation (“What’s the best pizza place in town?” or “Where’s the best hiking trail in our county?”) and offering prizes, such as gift cards, dinner for two, etc. Get local businesses to participate; they’ll be more than happy with the free exposure. To spread the word about your business, download a tab called FBML, which allows HTML on the page, such as a framed-in IDX search.

Agent referral page. Add items of value, network with other agents at events posted on Facebook and share referrals.

REO business page. Market your distressed property business and expertise to asset-management companies.

Office or team page. Promote your office or team members, services and more with this page.

Builder/condo page. Reach out to builders, condo associations and other groups who have a vested interest in these niches. Promote your expertise in condos, new construction and niche services.

Read more: How to use social networks for business

Social Commerce 101: EdgeRank and How It Affects Your Social Media

In a world where Social Media dominates, it’s always good to have a leg up on the competition, and research how to effectively use your resources at hand.

What is social commerce? Social commerce is the interactivity a person has within their particular social media network and learning how to use that to sell a product or service. What is social commerce and it’s impact on social media? With Facebook, it’s all about sharing good content on your page. With things such as the share or like button, it’s like how Google uses SEO tactics to help build awareness. Often times when people see this sort of activity on the homepage of their site, they are liable to click on the link based off of curiosity. If the information is valuable enough, they may go back and buy the product or service. Social commerce is the way of the future, and different outlets like Facebook, Twitter, and LinkedIn have their own version of this particular tactic.

More in particular to Facebook is the EdgeRank. It’s almost like Google uses a PageRank method. EdgeRank actually measures the general activity of your Facebook. This constitutes for sharing your links, how active you are on your site, as well as how many people like the stuff you post. A good way to actual sustain solid EdgeRank is finding ways to keep these particular topics on the forefront. When you provide valuable information, there’s a chance that a number of people will like that topic. It’s almost like if you built a website with solid SEO. Topics garner a good ranking on the first page of Google, and many people flock. The flip side for Facebook is that your post whether it’s a status, video, image, or audio clip becomes a top story. When you constantly engage with your audience, you’ll build your rank even further by tagging, commenting, posting, linking, and even sharing your own links or those of your Facebook friends.

The same effect would go for Twitter because you gain followers through useful information. People are liable to retweet (which is like sharing on Facebook) the information you post. This has a profound affect on your social media because these followers or friends become prospects for when you do post something that a product or service. You’ve already established the fact that you present value, so you’ll have more buyers at hand to purchase your products.